2026 Lamborghini Urus SE

Lamborghini Paramus is proud to present this 2026 Lamborghini Urus SE, finished in the spectacular Ad Personam shade of Viola 30th over a Nero Ade and Bianco Leda Sportivo leather interior. Carrying an original MSRP of $336,814, this example was thoughtfully configured with an extensive selection of factory options and Ad Personam content, resulting in a truly distinctive specification.
The Urus SE represents the latest evolution of Lamborghinis Super SUV, pairing a twin-turbocharged V8 with an electric motor and plug-in hybrid system for a combined 789 horsepower. Power is delivered through an eight-speed automatic transmission and all-wheel drive, providing the performance and character expected from Lamborghini with the added response and versatility of an electrified powertrain.
The Viola 30th exterior is complemented by 23-inch Galanthus wheels finished in Shiny Black Diamond, black brake calipers, privacy glass, and a panoramic roof. The combination gives this Urus SE an unmistakable presence while maintaining a sophisticated appearance.
Inside, the cabin is trimmed in Nero Ade leather with Bianco Leda contrast detailing and features Lamborghinis Ad Personam Sportivo leather interior with special trim. Contrast stitching, embroidered Lamborghini shields on the headrests, and black anodized aluminum trim further distinguish the cabin. Full electric front seats feature ventilation and massage functions, with heating for both front and rear occupants. A Bang & Olufsen Advanced 3D Sound System and Park Assistance Package with Remote Park Assist add to the luxury and everyday usability.
With its rare Ad Personam color combination, carefully selected specification, and $336,814 original MSRP, this Urus SE is a beautifully configured example of Lamborghinis newest-generation Super SUV, combining exotic-car presence and performance with genuine four-door practicality.